There is an entirely artificial distinction between media more generally described in this section of the topic area and electronic media, which is the focus here.   However, there has been a revolution in digital media distributed through the internet to individual computers.

With new technology able to track individual interests and send information to readers, or alternatively to have the readers select the type of information they want to receive, the Internet has making a difference to all forms of media.

Even the term 'reader' is misplaced, as computers become more powerful and more available in private homes, and public and community spaces.   Internet users typically can read, see static or moving images, and listen to and respond to messages placed on the Internet.

Even in developing countries (those that are generally resource poor also have less access to computer networks, which rely on telephone linkages) where there is not widespread individual or group access to the Internet, there are opportunities for specialized messages and programmes.   Interestingly, the Web is the one medium that transcends locality.   Once on the Web, even a local resource, such as one created for semiliterate voters in a state within the United States, can be accessed by a library patron in South Africa.

This topsy-turviness of the Internet, which is evolving on a daily basis, makes it difficult to predict the impact on learning patterns and educational strategy.   Voter and civic education programmes have made innovative use of the Web but much more can be done.

It unfortunately remains true that, as with all new technology, these innovations are driven by enthusiasm rather than a professional assessment of outputs, outcomes and impact.   The initial costs of developing a web site capable of performing well can be high.   This cost can be recouped or justified only by a high level of traffic (but whether this traffic is the required audience will remain to be seen).   Initially, it is best to use the tools for second-level programmes, such as circulating material to educators and election officials.

Spending money in order to have a student in California learn how to vote in Bosnia may not be seen as a very effective use of resources, although countries with high numbers of skilled expatriate voters may be well served by a well-designed web site.

This section deals with publishing to the Web and with the advantages and opportunities available from digital production advances.