An EMB’s stakeholders are those groups that affect or are affected by its actions, and to which it is accountable. Primary stakeholders include institutions such as legislatures, political parties, the executive branch of government, EMB staff, voters, the media, the electorate, CSOs, various components of judicial systems, election observers and donors. Secondary, more loosely affiliated, stakeholders include suppliers and the general public.
EMBs should seek to deal with stakeholders in a way that is inclusive, transparent, appropriate, accessible, respectful and supportive. An EMB needs to treat all stakeholders fairly and to maintain regular two-way communication and consultation with them. Methods may include meetings to consult or discuss policy, media briefings, including stakeholders in EMB activities and training, and the wide distribution of EMB reports.
EMB-initiated communication and consultation with stakeholders may be on issues such as strategic plans, election timetables and processes, electoral reforms, and voter education and information needs. Transparency, professionalism and reliability in an EMB’s regular communications with stakeholders promote confidence in it and the electoral process.
An EMB’s culture needs to be responsibly sensitive to stakeholder needs and expectations. Relationships with stakeholders require active management by the EMB to promote goodwill and credibility. The attention that an EMB pays to a particular stakeholder will vary depending on its importance and power.
Despite an EMB’s best efforts, it may have to deal with difficult stakeholders. EMBs need to decide whether to deal with these directly (e.g. through liaison committees with a wide membership of stakeholders) or indirectly, using other institutions such as the courts for arguments over legislative interpretations.
An EMB may need to take defensive action to protect its reputation, using the media and other publicity opportunities to explain its side of any difference with stakeholders. An EMB’s best defence is a high standard of professionalism, integrity, transparency, impartiality and service in all its conduct.
