A media briefing is different than a press conference in that it usually just involved members of a Media Relations Department and members of the media. Media briefings are not normally meant for broadcasting.  In other words, they are usually completely "off the record".  “Off the record” is an understanding between media and sources that direct quotes, source names, or identifying information cannot be provided in any media coverage.  Media briefing are less an opportunity for “news” and more an opportunity to ensure media understand a concept, a ruling, a decision, or a process.  It is an informal setting for members of media and EMB staff to discuss confusing or complicated issues. With detailed briefings, as with other information for the media, invitations should be issued to all media, regardless of political persuasion or ownership.