Competitions and other inducements and various forms “edutainment” are used by EMBs and other CVE providers to attract and motivate young voters to register and vote. See ACE Election Materials: International IDEA’s Engaging the Electorate: Initiatives to Promote Voter Turnout from Around the World for examples.
Example: In Georgia, the 2018 Central Election Commission: Grant Competition funded NGOs to run projects to raise awareness of young voters, including youth with disabilities and ethnic minority youth; promote their civic engagement in the electoral process; enhance their theoretical knowledge; develop their practical skills; promote the sharing of acquired experience; develop electoral capacity of political parties through the implementation of training programs for their representatives.
Example: In the Russian City of Orenburg the “vote in the morning, dance in the evening” campaign aimed at increasing electoral turn-out among young people in the city. A description of the event stated that “during the month prior to polling day in the city of Orenburg people handed out flyers (approximately 100,000), which could be exchanged on polling day at the exit to polling stations for free tickets to the cinema, theatre, circus, skating, hockey, a popular TV entertainment show, night clubs and other establishments for young people. It should be pointed out that there was no electioneering to sway young people in favor of one political party or another. The result was a very positive one indeed, with a 15% increase in the turn-out of young voters.”[i].
[i] Anu Gretschel and others, Youth Participation: Good Practices in Different Forms of Regional and Local Democracy, (Finnish Youth Research Network and Finnish Youth Research, 2014), http://www.nuorisotutkimusseura.fi/images/julkaisuja/youthparticipation_goodpractices.pdf.
