The “digital divide” refers to the real discrepancies that exist between social groups in terms of access to digital technology. EMBs and other CVE providers need to pay attention to how different sections of a society access and relate to social media, websites, and apps before embarking on outreach strategies. They need to find out the exact nature of their target audiences in terms of who accesses which technologies. There are global inequalities to consider, with young people from poor areas facing significant barriers to engaging online because they are unable to access computers readily pay for internet connection.