(...) In fact, voter education activities were almost completely absent from the ECP. Only a limited get-out-to-vote drive was organized on a central level using the electronic media. It is crucial that more grassroots and civil society based actions are taken to reach a wider and needier audience. The ECP should therefore dedicate at least one officer in each province to be the Public Outreach Officer (POO) responsible for nothing but voter education and public information activities at the time of elections. S/he should be the focal point within that geographical area of responsibility. Furthermore, in the run up to elections, the Director of Public Relations at ECP HQ should organise regular meetings with the POOs in order to develop and ensure a uniform implementation of voter education activities.