More visibility and exposure should be given to the recommendations and deliberations of the press regulatory agency, the Conselho Nacional de Comunicação Social – CNCS. CNCS has shown a great level of professionalism, competence and sense of opportunity during the presidential election, contributing to the freedom, independence and pluralism of the media by issuing directives and recommendations to the media outlets reminding them of the equal access and treatment to all candidates and a balanced reporting. These recommendations were broadcasted on radio but not published in the newspapers. Public and private media might consider offering free airtime and space to the organizations promoting media freedom, independence and pluralism, especially the CNCS and the journalists’ union SINJOTECS.