Competitions and other inducements
and various forms “edutainment” are used by EMBs and other CVE providers to
attract and motivate young voters to register and vote. See ACE Election
Materials: International IDEA’s Engaging the Electorate: Initiatives to
Promote Voter Turnout from Around the World for examples.
Example: In Georgia, the 2018 Central Election
Commission: Grant Competition funded
NGOs to run projects to raise awareness of young voters, including
youth with disabilities and ethnic minority youth; promote their civic engagement
in the electoral process; enhance their theoretical knowledge; develop their
practical skills; promote the sharing of acquired experience; develop electoral
capacity of political parties through the implementation of training programs
for their representatives.
Example: In the Russian City of
Orenburg the “vote in the morning, dance in the evening” campaign aimed at
increasing electoral turn-out among young people in the city. A description of
the event stated that “during the month prior to polling day in the city of
Orenburg people handed out flyers (approximately 100,000), which could be
exchanged on polling day at the exit to polling stations for free tickets to
the cinema, theatre, circus, skating, hockey, a popular TV entertainment show,
night clubs and other establishments for young people. It should be pointed out
that there was no electioneering to sway young people in favor of one political
party or another. The result was a very positive one indeed, with a 15%
increase in the turn-out of young voters.”[i].
