The “digital divide” refers to the
real discrepancies that exist between social groups in terms of access to
digital technology. EMBs and other CVE providers need to pay attention to how
different sections of a society access and relate to social media, websites,
and apps before embarking on outreach strategies. They need to find out the
exact nature of their target audiences in terms of who accesses which
technologies. There are global inequalities to consider, with young people from
poor areas facing significant barriers to engaging online because they are
unable to access computers readily pay for internet connection.