A media briefing is different than a press
conference in that it usually just involved members of a Media Relations
Department and members of the media. Media briefings are not normally meant for
broadcasting. In other words, they are
usually completely "off the record".
“Off the record” is an understanding between media and sources that
direct quotes, source names, or identifying information cannot be provided in
any media coverage. Media briefing are
less an opportunity for “news” and more an opportunity to ensure media
understand a concept, a ruling, a decision, or a process. It is an informal setting for members of
media and EMB staff to discuss confusing or complicated issues. With detailed
briefings, as with other information for the media, invitations should be
issued to all media, regardless of political persuasion or ownership.
