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Ethics involves what is right, equitable, fair, just, dutiful and/or responsible. Ethical media practice is important because of its high level of public impact.[1] In conflict-prone societies in particular, unethical media reporting can exacerbate conflict and trigger violence.[2] Unethical media reporting may be the result of political control and abuse of media[3] and/or irresponsible journalism that pursues sensationalism.[4] Manifestations of unethical media reporting are particularly dangerous in the context of highly contested electoral processes in conflict-prone societies.[5]
Empirical cases:
[1] A definition of media ethics can be found at <http://www.environmentalhistory.org/billkovarik/media-law-coms-400/3-ethics/>, accessed 28 June 2013.
[2] Rolt, Francis, ‘The Media: Reaching Hearts and Minds’, in Paul van Tongeren, Malin Brenk and Juliette Verhoeven (eds), People Building Peace (Boulder, Colo.: Lynne Rienner Publishers Inc., 2005), pp. 175–7.
[3] Frohardt, Mark and Temin, Jonathan, ‘Use and Abuse of Media in Vulnerable Socities’, USIP Special Report no. 110 (October 2003), pp. 1–4, available at <http://www.internews.org/sites/default/files/resources/media_peace_full_report.pdf>, accessed 27 June 2013.
[4] Ramadhan, Shamsia, ‘Peace Journalism in Post-election Kenya’, New Routes 2/2013, available at <http://life-peace.org/resource/number-2-2013-hope-amid-hardships/>, accessed 2 May 2018
[5] Atuobi, Samuel Mondays, ‘Election-related Violence in Africa’, Conflict Trends (ACCORD) 2008/01, p. 12, available at <http://www.accord.org.za/images/downloads/ct/ct_2008_1.pdf>, accessed 26 June 2013.
[6] ‘Zimbabwe’s State TV Services Faces its 1st Rival’, Financial Times, 25 July 2013.
[7] Moyce, Andrew, ‘The Media Environment Leading up to Zimbabwe’s 2008 Elections’ (no date), p. 44, available at <http://www.kas.de/upload/dokumente//2010/05/Defying_3.pdf>, accessed 28 June 2013.
[8] Ibid, p. 44.
[9] Media Monitoring Project Zimbabwe, ‘The Language of Hate’ (no date), p. 4, available at <http://www.mmpz.org/sites/default/files/articles/The%20Language%20of%20Hate%202009.pdf>, accessed 28 June 2013.
[10] International Crisis Group, ‘Negotiating Zimbabwe’s Transition’, Africa Report no. 51, 21 May 2008b, <https://www.crisisgroup.org/africa/southern-africa/zimbabwe/negotiating-zimbabwe-s-
transition>, accessed 2 May 2018
[11] Electoral Institute for Sustainable Democracy in Africa (EISA), ‘Election Observation Mission Report Zimbabwe’, EISA Election Observer Mission Report No. 28, 2008, <http://www.eisa.org.za/pdf/zimomr08.pdf >, accessed 25 July 2013
[12] Kenya, Republic of, Office of Public Communication, ‘Commission of Inquiry into the Post-Election Violence’, 2008, <http://www.communication.go.ke/media.asp?id=739>, accessed 16 June 2013
[13] Roberts, Mara J., Conflict Analysis of the 2007 Post-election Violence in Kenya (Charlottesville, Va.: New Dominion Philanthropy Metrics, 2009), available at <http://www.ndpmetrics.com/papers/Kenya_Conflict_2007.pdf>, accessed 30 June 2011; and Institut Français de Recherche en Afrique (IFRA), The General Elections in Kenya 2007, pp. 2, 11, 172, 202, 227, 228, 369.
[14] Office of Public Communication, Republic of Kenya, ‘Commission of Inquiry into the Post Election Violence’, pp. 298–9, accessed 16 July 2013.
[15] BBC World Service Trust, The Kenyan 2007 elections and their aftermath: the role of media and communication, April 2008, p. 4, available at <http://downloads.bbc.co.uk/worldservice/trust/pdf/kenya_policy_briefing_08.pdf> (accessed 12 August 2013).
[16] International Crisis Group, ‘Kenya in Crisis’, Africa Report no. 137, 21 February 2008a, <https://www.crisisgroup.org/africa/horn-africa/kenya/kenya-crisis>, accessed 2 May 2018
[17] Ibid.; and Roberts, Conflict Analysis of the 2007 Post-election Violence in Kenya.
[18] Alston, Philip, ‘Report of the UN Special Rapporteur on Extrajudicial, Summary or Arbitrary Executions. Addendum: Election-related Violence and Killings’, UN document A/HRC/14/24/Add.7 (18 May 2010), p. 38, available at <http://reliefweb.int/sites/reliefweb.int/files/resources/E002895AFBE42ABA492577370007FFE9-Full_Report.pdf>, accessed 1 September 2011.
[19] Mbeke, Peter Oriare, ‘The Role of the Media in Conflict and Peace Building in Kenya: Draft Literature Review Report’, April 2009, p. 13, available at <http://www.internews.org/pubs/kenya/LiteratureReview_ReportingPeaceKenya_20090415.pdf>, accessed 21 October 2011.
[20]
Independent Review Commission [Kriegler Commission], Report of the Independent Review Commission on the General Elections Held in Kenya on 27 December 2007, 17 September 2008, <http://aceproject.org/regions-en/countries-and-territories/KE/reports/independent-review-commission-on-the-general>, accessed 4 May 2018
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